
Over the last few years, BASQUE LUXURY MAGAZINE has interviewed numerous personalities from the fields of business and the arts, like businessman Maximilian Riedel, illustrator Jordi Labanda, writer Frédéric Beigbeder, and actress Cynthia Nixon – and all of them have been asked the same question: “What is luxury to you?” The surprising thing, taking into account the different origins and life paths of each of these personalities, is that the answer has been unanimous: “Time.” All of them have enjoyed great success in their careers, but the thing they most appreciate and treasure is time. Time to be with family; time to admire a piece of art; time to enjoy a good meal; time as an end in and of itself.
Aware of the importance of time for travelers, the incoming travel agency Xarmantalife, which specializes in luxury tourism, designs each trip under the tenet of slow travel. Based in Bilbao, this DMC (Destination Management Company) plans personalized trips through the Basque Country under the strictest of confidentiality for couples and groups of up to 20 people. Thanks to their philosophy of working exclusively with small groups, they help to create strong bonds among travelers.
Whether it be visiting a museum privately, participating in a tasting event at a winery, or visiting a place that is off the beaten path, Xarmantalife is committed to giving clients time to leisurely enjoy their travels. The company’s 24/7 concierge service is responsible for adapting the itinerary to the travelers’ pace.
Another of Xarmantalife’s unique features is its innovative use of new technologies to break down the physical barriers that some natural environments can pose for individuals with reduced mobility. In fact, the agency has created 360º recordings of such emblematic places as San Juan de Gaztelugatxe, Gernika, Las Encartaciones, the San Sebastián Aquarium, and the Igueldo and Gorbea Mountains so that travelers can enjoy them on site with the help of VR glasses.
Riedel, Labanda, Beigbeder, and Nixon –all lovers of the charms of the Basque Country– understand just how important time management is. And, luckily, the Basque Country has the luxury of being home to agencies like Xarmantalife, great experts on the region and its pace.
Xarmantalife
Tel.: +34 685 752 334