{"id":29174,"date":"2026-07-16T14:00:06","date_gmt":"2026-07-16T14:00:06","guid":{"rendered":"https:\/\/basqueluxury.com\/?p=29174"},"modified":"2026-07-16T14:01:01","modified_gmt":"2026-07-16T14:01:01","slug":"villaflores-a-century-of-floral-art-in-the-basque-country","status":"publish","type":"post","link":"https:\/\/basqueluxury.com\/en\/villaflores-a-century-of-floral-art-in-the-basque-country\/","title":{"rendered":"Villaflores: A Century of Floral Art in the Basque Country"},"content":{"rendered":"<p style=\"font-weight: 400;\">In 2025, Villaflores \u2014the most emblematic florist in the Basque Country\u2014 celebrated one hundred years of history, cultivating beauty with the elegance and sensitivity that define the finest floral art.<\/p>\n<p style=\"font-weight: 400;\">Now under the direction of Pilar Landa, the third generation to lead this family business, the firm has established itself as a champion of aesthetic innovation. In addition to creating unique floral compositions and offering Ikebana workshops, Villaflores is a leading name in the bridal world, turning churches, estates, and restaurants into unforgettable settings \u2014 always true to each couple\u2019s style and to the natural character of the surroundings.<\/p>\n<p style=\"font-weight: 400;\">In the corporate sector, the florist promotes the integration of plants into workspaces to enhance both wellbeing and visual harmony. Among its most striking proposals are vertical gardens, freeze-dried botanical murals, and real trees adorned with artificial flowers \u2014 concepts capable of turning an office into an inspiring environment.<\/p>\n<p style=\"font-weight: 400;\">The client\u00e8le that frequents Villaflores is a reflection of the brand&#8217;s excellence: hotels such as Mar\u00eda Cristina and Lasala Plaza; historic sites like Ch\u00e2teau de Brindos, Miramar Palace, and Arteaga Castle; and prestigious institutions and brands such as the Kursaal Convention Center in San Sebasti\u00e1n, the San Telmo Museum, Perrier-Jou\u00ebt, Mauboussin, and Barclays. Even Woody Allen entrusted Villaflores with the complete floral decoration for his film <em>Rifkin\u2019s Festival<\/em>, shot in San Sebasti\u00e1n.<\/p>\n<p style=\"font-weight: 400;\">Over the past century, Basque society has undergone a profound transformation, bringing with it new customs and tastes amongst the population. Yet Villaflores has consistently anticipated these changes, beautifying everyday life and people\u2019s most special moments with the same passion and dedication that first blossomed a hundred years ago.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong>Villaflores<\/strong><\/p>\n<p style=\"font-weight: 400;\">Calle Pe\u00f1aflorida 10, San Sebasti\u00e1n.<\/p>\n<p style=\"font-weight: 400;\">Avenida Sancho el Sabio 19, San Sebasti\u00e1n.<\/p>\n<p style=\"font-weight: 400;\">Tel.: <a href=\"tel:+34943424992\"><strong>+34 943 424 992<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"tel:+34667523848\"><strong>+34 667 523 848<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"http:\/\/www.decovillaflores.com\/ingles\" target=\"_blank\" rel=\"noopener\">decovillaflores.com<\/a><\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>In 2025, Villaflores \u2014the most emblematic florist in the Basque Country\u2014 celebrated one hundred years of history, cultivating beauty with the elegance and sensitivity that define the finest floral art. Now under the direction of Pilar Landa, the third generation to lead this family business, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[386],"tags":[808,388],"class_list":["post-29174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-2026-en","tag-san-sebastian-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts\/29174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/comments?post=29174"}],"version-history":[{"count":2,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts\/29174\/revisions"}],"predecessor-version":[{"id":29176,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts\/29174\/revisions\/29176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/media\/29171"}],"wp:attachment":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/media?parent=29174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/categories?post=29174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/tags?post=29174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}