{"id":29088,"date":"2026-07-16T09:33:38","date_gmt":"2026-07-16T09:33:38","guid":{"rendered":"https:\/\/basqueluxury.com\/?p=29088"},"modified":"2026-07-16T09:33:38","modified_gmt":"2026-07-16T09:33:38","slug":"noventa-grados-an-aesthetic-manifesto-redefining-the-avant-garde","status":"publish","type":"post","link":"https:\/\/basqueluxury.com\/en\/noventa-grados-an-aesthetic-manifesto-redefining-the-avant-garde\/","title":{"rendered":"Noventa Grados: An Aesthetic Manifesto Redefining the Avant-Garde"},"content":{"rendered":"<div>\n<p><span class=\"Ninguno\"><span lang=\"EN-US\">More than a commercial space, Noventa Grados is an aesthetic manifesto: a stage where fashion, art, and design coexist naturally \u2014 and where every detail becomes a statement of principles. Since its founding in 2005 by Marcial Mu\u00f1oz, this pioneering project has transformed San Sebasti\u00e1n into an international leader for contemporary retail, merging the everyday with the exquisite.<\/span><\/span><\/p>\n<\/div>\n<div>\n<p><span class=\"Ninguno\"><span lang=\"EN-US\">Its first location, at Calle Mayor number 3, in the heart of the city\u2019s Old Quarter, is located inside the historic building that once saw the birth of the poet Bilintx, next to the Main Theater. Designed by the Astigarraga y Lasarte studio, the space is a creative universe that blurs boundaries and proposes a constant dialogue between disciplines in perpetual exploration.<\/span><\/span><\/p>\n<\/div>\n<div>\n<p><span class=\"Ninguno\"><span lang=\"EN-US\">In December 2024, Noventa Grados expanded its philosophy with the opening of a second boutique at Calle Loiola number 3, conceived by art director Xavier Rovira together with Mu\u00f1oz himself. There, expansive glass windows dissolve the limits between interior and exterior, while artistic installations and collaborations with artisans lend the concept store a sensory dimension that transcends the mere commercial sphere. Both spaces, united by the same vision, are living showcases where commerce turns into culture.<\/span><\/span><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><span class=\"Ninguno\"><span lang=\"EN-US\">The Noventa Grados selection reflects rigorous curation: international fashion, emerging Spanish talent on a national level, and local creators converge in a proposal that includes clothing, footwear, jewelry, perfumery, accessories, art pieces, and hair design. Marc Jacobs, Comme des Gar\u00e7ons, Vanrycke,<i> <\/i>Andr\u00e9s Gallardo, MAM, Cutler and Gross, Tiwi, Pedro Garc\u00eda, Miista, Ailanto, Franco Ferrari, Hache, and Katharina Hovman are among the brands represented. <\/span><\/span><\/p>\n<\/div>\n<div>\n<p><span class=\"Ninguno\"><span lang=\"EN-US\">Noventa Grados embodies local commerce with a global outlook, where craftsmanship, quality, and exquisite attention come together to offer a proposal that could belong to any great metropolis \u2014 yet it finds its soul and essence in San Sebasti\u00e1n.<\/span><\/span><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><span class=\"Ninguno\"><b><span lang=\"EN-US\">Noventa Grados<\/span><\/b><\/span><b><\/b><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><span class=\"Ninguno\"><span lang=\"EN-US\">Calle Mayor 3, San Sebasti\u00e1n.<\/span><\/span><\/p>\n<p><span class=\"Ninguno\"><span lang=\"EN-US\">Calle Loiola 3, San Sebasti\u00e1n<\/span><\/span><span class=\"Ninguno\"><span lang=\"EN-US\">.<\/span><\/span><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><span class=\"Ninguno\"><span lang=\"EN-US\">Tel.: <a href=\"tel:+34637718827\">+34 637 718 827<\/a><\/span><\/span><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><a href=\"tel:+34694273763\"><span class=\"Ninguno\"><span lang=\"EN-US\">+34 694 273 763<\/span><\/span><\/a><\/p>\n<\/div>\n<div>\n<p class=\"Cuerpo\"><a href=\"http:\/\/noventa-grados.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span class=\"Ninguno\"><span lang=\"EN-US\">noventa-grados.com<\/span><\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More than a commercial space, Noventa Grados is an aesthetic manifesto: a stage where fashion, art, and design coexist naturally \u2014 and where every detail becomes a statement of principles. Since its founding in 2005 by Marcial Mu\u00f1oz, this pioneering project has transformed San Sebasti\u00e1n into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[432],"tags":[808,388],"class_list":["post-29088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-2026-en","tag-san-sebastian-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts\/29088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/comments?post=29088"}],"version-history":[{"count":1,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts\/29088\/revisions"}],"predecessor-version":[{"id":29089,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/posts\/29088\/revisions\/29089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/media\/29084"}],"wp:attachment":[{"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/media?parent=29088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/categories?post=29088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basqueluxury.com\/en\/wp-json\/wp\/v2\/tags?post=29088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}