The icons and models that we admire play a decisive role in our lives, as they are often more “us” than we are ourselves. I\u00f1igo Iriarte, founder of this concept store that specializes in decoration and interior design, decided to bring all his delightful obsessions together and create a space that is pure elevation, elegance, and enthusiasm.<\/p>\n
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Veluto is really a universe that goes beyond the purchase of design products: it is also an interior design studio whose projects have received the attention of prestigious magazines like “Arquitectura y Dise\u00f1o” and “AD Espa\u00f1a.” <\/em>In fact, the latter has included Iriarte in its famous directory of influential talents. The premise of this studio’s spaces? Redefining modern luxury with architecture and interiors that emphasize materiality, texture, scale, and light. Pure beauty.<\/p>\n \n The shop, which entices exploration and surprise, is divided into two floors and has different areas where antique pieces, designer kitchens, lamps, limited edition books, exclusive scents, works of art, decorative items, furniture designed by Iriarte, candles, and tableware are all on display \u2013 among others. These are all products aimed at cosmopolitan individuals looking for something that goes beyond the usual market proposals.<\/p>\n \n In order to “go beyond,” the products feature the technology of Bang & Olufsen, the innovation of Wood Skin, the genius of Ceadesign, and the delicacy of Locherber Milano. Veluto is not only the living expression of its founder’s personality but also an infallible formula to make your house look as if it has come from the pages of a magazine. The establishment’s recognition on the national level makes this space in San Sebasti\u00e1n a leader that doesn’t just follow fashions… it creates them.<\/p>\n <\/p>\n