Villaflores: A Century of Floral Art in the Basque Country
Villaflores: A Century of Floral Art in the Basque Country
In 2025, Villaflores —the most emblematic florist in the Basque Country— celebrated one hundred years of history, cultivating beauty with the elegance and sensitivity that define the finest floral art.
Now under the direction of Pilar Landa, the third generation to lead this family business, the firm has established itself as a champion of aesthetic innovation. In addition to creating unique floral compositions and offering Ikebana workshops, Villaflores is a leading name in the bridal world, turning churches, estates, and restaurants into unforgettable settings — always true to each couple’s style and to the natural character of the surroundings.
In the corporate sector, the florist promotes the integration of plants into workspaces to enhance both wellbeing and visual harmony. Among its most striking proposals are vertical gardens, freeze-dried botanical murals, and real trees adorned with artificial flowers — concepts capable of turning an office into an inspiring environment.
The clientèle that frequents Villaflores is a reflection of the brand’s excellence: hotels such as María Cristina and Lasala Plaza; historic sites like Château de Brindos, Miramar Palace, and Arteaga Castle; and prestigious institutions and brands such as the Kursaal Convention Center in San Sebastián, the San Telmo Museum, Perrier-Jouët, Mauboussin, and Barclays. Even Woody Allen entrusted Villaflores with the complete floral decoration for his film Rifkin’s Festival, shot in San Sebastián.
Over the past century, Basque society has undergone a profound transformation, bringing with it new customs and tastes amongst the population. Yet Villaflores has consistently anticipated these changes, beautifying everyday life and people’s most special moments with the same passion and dedication that first blossomed a hundred years ago.
Villaflores
Calle Peñaflorida 10, San Sebastián.
Avenida Sancho el Sabio 19, San Sebastián.
Tel.: +34 943 424 992
