Perodri Jewelers: A Family Legacy that Turns Eternity into Jewels
Perodri Jewelers: A Family Legacy that Turns Eternity into Jewels
With over sixty years of history, Perodri Jewelers has made a name for itself as one of Spain’s most renowned fine jewelry shops. Founded by Carlos Pérez Albertín, the firm has managed to keep alive its heritage, combining tradition, craftsmanship, exclusivity, and quality —its four fundamental pillars— while embracing innovation and dialogue with an ever-evolving world.
At the heart of the firm lies its own atelier, the creative engine where designers, goldsmiths, jewelers, and artisans craft each piece from start to finish. This meticulous process guarantees authenticity, exclusivity, and flawless finishes. This savoir-faire, combined with careful selection of the finest materials (among them, diamonds of such quality that barely 2% of the global market meets the brand’s exacting standards), has elevated Perodri to the status of a true leader in fine jewelry making.
Their secret lies in the pursuit of pure, natural beauty — a unique value proposition born in Bilbao’s historic old quarter, subsequently winning over prestigious jewelers from all over Spain because of the precious stone quality and flawless finishes. From those humble origins, Perodri began its unique journey, expanding into Burgos, Vitoria-Gasteiz, León, Santander, and ultimately opening its flagship boutique on Madrid’s Golden Mile: Serrano Street. But this was not before strengthening its presence in Bilbao with the iconic Gran Vía boutique, inaugurated in 1983 — a 300-square-meter space whose every corner tells a story of love for art, where traditional know-how meets exclusivity and avant-garde design. Here, the world of fine jewelry converges with that of prestigious watchmaking houses such as Rolex, Cartier, Tudor, Hublot, TAG Heuer, Longines, Oris, and Baume & Mercier. Clients are thus invited to immerse themselves in both universes — the artistry of Perodri’s creations and the legacy of the brands that have shaped the history of fine watchmaking. All share a common element with Perodri Jewelers: excellence born of an exemplary trajectory. This philosophy finds its most exquisite expression in the brand’s collections, where iconic jewels and reimagined classics coexist with the most forward-looking designs.
Perodri Jewelers has an endless number of collections designed for each and every individual, allowing them to tell their story and connect with their soul. The fluid lines of Cisne, the regal allure of Emperatriz, the timeless grace of Iduna, and the geometric perfection of Cubic all form part of Perodri’s artistic identity. Yet four collections stand out as true emblems of the firm: Salvaje, Safari, Juliette, and Venus, alongside a special tribute to bridal jewelry and diamonds through the Momentos Simbólicos collection.
Emblematic, timeless, and exquisitely crafted, Salvaje is one of Perodri’s signature lines. Its faceted gold, absolute perfection in its finishes, and irregular shapes give rise to captivating, distinct pieces brimming with personality.
In contrast, Safari is naturally inspired, celebrating the beauty, elegance, and strength of the zebra and the leopard. Each jewel in this collection, meticulously handcrafted with distinctive animal motifs, is as exceptional as the creatures that inspire it.
The Juliette collection is a tribute to love as a universal language. Designed in two parts, these jewels symbolize the opening of a heart to express what words often cannot — a strong bond imbued with tenderness and emotion, with carefully selected precious stones to breathe life into jewels capable of capturing eternal moments.
Meanwhile, Venus stands out for its innovative design, a celebration of the timelessness infused with a contemporary touch. Every piece is crafted with meticulous precision by master jewelers, blending traditional and cutting-edge techniques, giving rise to true works of art that stand out —mainly— for the delicate pavé work, where diamonds are set with millimetric accuracy to create a luminous backdrop that enhances each design’s brilliance.
Perodri’s creations aim not only for technical perfection, but also to capture life’s most unique moments — a legacy shaped by the intuition, sensitivity, and talent of three generations who have translated the beauty of the world into pieces full of life, precision, and emotion. At Perodri, there is an artistic vision, a love for craftsmanship, and a passion for the trade, constantly enriched by new perspectives, adapted to today’s trends and desires — and all this is with a clear purpose: to bring together tradition and innovation, transforming emotion into legacy to craft jewels that embody eternal stories.
Perodri Jewelers
Calle Gran Vía 33, Bilbao.
Calle Bidebarrieta 7, Bilbao.
Calle Eduardo Dato 31, Vitoria-Gasteiz.
Tel.: +34 944 161 411
