Noventa Grados: An Aesthetic Manifesto Redefining the Avant-Garde
Noventa Grados: An Aesthetic Manifesto Redefining the Avant-Garde
More than a commercial space, Noventa Grados is an aesthetic manifesto: a stage where fashion, art, and design coexist naturally — and where every detail becomes a statement of principles. Since its founding in 2005 by Marcial Muñoz, this pioneering project has transformed San Sebastián into an international leader for contemporary retail, merging the everyday with the exquisite.
Its first location, at Calle Mayor number 3, in the heart of the city’s Old Quarter, is located inside the historic building that once saw the birth of the poet Bilintx, next to the Main Theater. Designed by the Astigarraga y Lasarte studio, the space is a creative universe that blurs boundaries and proposes a constant dialogue between disciplines in perpetual exploration.
In December 2024, Noventa Grados expanded its philosophy with the opening of a second boutique at Calle Loiola number 3, conceived by art director Xavier Rovira together with Muñoz himself. There, expansive glass windows dissolve the limits between interior and exterior, while artistic installations and collaborations with artisans lend the concept store a sensory dimension that transcends the mere commercial sphere. Both spaces, united by the same vision, are living showcases where commerce turns into culture.
The Noventa Grados selection reflects rigorous curation: international fashion, emerging Spanish talent on a national level, and local creators converge in a proposal that includes clothing, footwear, jewelry, perfumery, accessories, art pieces, and hair design. Marc Jacobs, Comme des Garçons, Vanrycke, Andrés Gallardo, MAM, Cutler and Gross, Tiwi, Pedro García, Miista, Ailanto, Franco Ferrari, Hache, and Katharina Hovman are among the brands represented.
Noventa Grados embodies local commerce with a global outlook, where craftsmanship, quality, and exquisite attention come together to offer a proposal that could belong to any great metropolis — yet it finds its soul and essence in San Sebastián.
Noventa Grados
Calle Mayor 3, San Sebastián.
Calle Loiola 3, San Sebastián.
Tel.: +34 637 718 827
