Basque Destination: the travel agency specialized in conference tourism reveals the keys to its success
Basque Destination: the travel agency specialized in conference tourism reveals the keys to its success
The fact that the Basque Country is a top-notch holiday destination is well known. But the region has also become popular as an important conference destination on the European level. The numerous airports in the region (Bilbao, Vitoria-Gasteiz, San Sebastián, Pamplona, Biarritz) and the various exhibition and conference centers (Europa Congress Palace, Bilbao Exhibition Center, Torre Loizaga, San Sebastián Aquarium, Kursaal Convention Center, Miramar Palace, and Ficoba) provide a sound infrastructure that allows for events of all types and sizes to be organized.
With its headquarters in San Sebastián and an office in Zumaia, Basque Destination is an incoming travel agency that specializes in providing a solution to the increase in conference tourism. From small executive meetings to events with up to 1,000 attendees, the agency offers a complete coordination service for business trips: reservations for flights, accommodation, conference centers, restaurants, transfers, etc. with 24/7 assistance.
However, the real secret of the company’s success is not based on getting the trip’s logistics down (that is something that any agency can do) but instead on the agency’s effort to bring Basque culture to MICE clients (Meetings, Incentives, Conferences, and Exhibitions). To make these clients feel like they are part of local traditions, they invite them to learn and take part in sports such as jai alai, rowing, and rural sports – these group activities are especially sought by companies interested in working on team building. They also organize outings, meals at gastronomic clubs, sailing trips along the coast, and even a grilling master class at an emblematic restaurant. No matter what this agency plans for its customers, the use of Basque is a fundamental part of the experience to add a certain pedagogical value that really sets this company apart – all the while providing added value to the tourist experience.
Basque Destination
Tel.: +34 943 326 306
