Shoa: A New Temple of Wellness in San Sebastián
Shoa: A New Temple of Wellness in San Sebastián
Shoa is a wellness and beauty concept based on the art of movement. Conceived to restore physical and emotional balance, its universe revolves around custom body massages and facial treatments in which technique and delicacy come together to shape a profound sensory journey marked by subtlety and precision. Each and every gesture has a specific intention behind it, with an approach that understands care as a holistic process.
Behind this project is Usoa Unsain, a mind and body wellness (MBW) therapist with over two decades of experience in renowned national and international establishments. Her work at the spas of luxury hotels like Akelaŕe (San Sebastián), Mandarin Oriental Ritz (Madrid), and Princesa Yaiza (Lanzarote) has shaped her unique style, in which every detail is guided by clarity and refined sensitivity. That philosophy has now materialized in a new space that has opened its doors in the center of San Sebastián. An intimate and meticulously conceived environment where multisensory architecture (acoustics, touch, and aroma) creates an atmosphere meant for disconnection and introspection. Every element is carefully considered to foster an uninterrupted experience in which the pace slows down and attention becomes absolute.
In addition to the firm’s own space, Shoa also extends its services to luxury hotels and similar establishments, maintaining the same level of excellence and personalization. This allows each experience to be adapted to different contexts without losing its uniqueness: the precision of touch, listening, and presence as defining pillars of Shoa’s identity.
The firm thus transcends the idea of a wellness center to position itself in the sensory realm. At Shoa, care becomes a language and experience becomes a way of inhabiting time with greater awareness — through calm, attention, coherence, and the alignment of mind, body, and soul.
Shoa
Calle Peñaflorida 8, San Sebastián.
Tel.: +34 659 433 001
