Figaret and Hôtel du Palais: Atlantic elegance with a Basque accent

Founded in 1968, Figaret is a French brand specialized in high-end shirting that has elevated the shirt into an essential piece of the contemporary wardrobe. Born in Biarritz, the brand has maintained a close relationship with the Basque Country since its origins, finding in it a constant source of inspiration: the power of the Atlantic, the clear light of summer sunsets, and a way of life where tradition and modernity coexist naturally.

In that same setting stands the Hôtel du Palais Biarritz, which for over a century has established itself as one of the city’s great landmarks. A former imperial residence, its iconic silhouette overlooks the Grande Plage and embodies a legacy where history, distinction, and the maritime landscape come together with elegance.

From the meeting of these two identities comes Figaret x Hôtel du Palais, a summer capsule collection conceived as a contemporary coastal wardrobe—light, refined, and deeply connected to Basque identity. Under the name Badia Atlantikoa, the collection reinterprets Figaret’s codes in dialogue with the hotel’s colors and atmosphere: the deep blue of the ocean, heritage-inspired stripes, and the bright white of seaside façades are translated into versatile garments designed for summer. The result is a proposal that embraces elegance in a natural, effortless way, in harmony with its surroundings.

The collection will be available from mid-April in a selection of Figaret boutiques, on its official website, and at Le Bon Marché Rive Gauche, where it will be showcased through an exclusive pop-up until the end of June. Coinciding with the Muxu Muxu exhibition, the brand will take over a dedicated space with a scenography that highlights the connection between fashion, culture, and a sense of place.